Final concept 2 further developed

In this initial design I have gone for a direct homage to the "DONT TREAD ON ME" Gadsden flag. The depiction of a snake with Maori symbolism in it, seems quite culturally insensitive and a bit offensive. Will have to look for another representation of what is uniquely New Zealand

Making a vector of a kiwi bird to replace the controversial serpent, is far more effective to portray NZ culture and suits the colours of the shoe and complements the other colours used in the palette.

Now with the Kiwi, the text is unnecessary, as the image speaks for itself with the treading action of the British imperialist foot. I've kept the text in the speech bubble small, to draw the audiences attention in and to visualise the fact that we don't usually have much of a say on these topics, and for us the change the flag while we can before New Zealand's culture is trodden on.

Adding a call to action is a good idea for this poster. The current text and image alone I think effectively sums up the topic of conversation, so a more subtle call to action would be ideal. Simply a date of the estimated referendum, keeps the audience interested and guessing rather than spelling it out for them.

In this final design I have adjusted the yellow, to a slightly less green more mustardy yellow. This complements the other colours used without losing it's bold contrast. It also suits the pastiche of an old-timey poster design more effectively.