Final concept 1 further developed

The Ihi intended with this poster is to catch the attention of the onlooker with contrasting colours and overall busyness. I think this concept displays a strong message of confusion and monarchial dominance. It is very contrasted and hard to look at, similar to the New Zealand flag, some consider to be a bit of an eyesore. The alignment is crucial in order to execute this concept effectively

Using the inverted dark blue colour in this design, gives the poster an old-timey pastiche. Through subversion I've managed to construct a question mark using all the union jack flags I found. This makes the message of confusion much clearer than the confusing union jack mash up. It is obvious they are flags, but the '?' may not be noticeable enough. Supporting text could be edited

 

Looking for a way to make the flags themselves stand out as well as making the question mark clearer, I've explored gradients. However this gives the poster a tacky look and looks confused as well as confusing.

Using a solid blue metonymously with the distinctive blue of the British colonial themed flags. The Ihi I hope to achieve is initially confusion, followed by anger when the audience figures out what is being shown in the image and hopefully wonder "Why is our flag like that?" complete with the call to action @flagchangenz should make for a persuasive poster. Portraying the mistaken identity New Zealand has with other countries and going for the over saturation of flag designs, is more of a parodic approach rather than homage. I want this design to be eye catching and bold, and also make the audience laugh a little at the surplus of and non-individuality between the flags.

In this design, it might not be quite clear in the thumbnail, but I have incorporated a flag-like texture behind the flags. Still using metonymy with the British blue, but a slight gradient rippling effect gives a very fluid flag-like feel but also maintains the shapes of the flags, making what they are clearer. The body text I've decided to include is a direct quote from the call to action website www.nzflag.com. The quote supports my concept of confusion and frustration with New Zealand's current flag design.

For my final approach, I wanted to incorporate the more well known Kiwi colours, reflected in our national rugby team. This serves to give the poster a nice border, as well as drawing attention to the maori flag in the top right of the image. This supports the theory that changing the flag will give New Zealand our identity back, as well as standing out and being completely unique to the other 49 flags. Using a tiled mosaic of the flags, combined with intentional shading using the horizontal lined flags in the question mark flags, is intended to give the '?' a 3-D block look. I hope to reinstate a sense of pride in our country with the black & white border and body, as well as a happy feeling when the audience discovers the hidden question mark.