Near final concepts

Feedback: Unique NZ

Effective concept, quite visually offensive in a positive way, wee bit too confusing. Union Jack in the background unnecessary, body text almost unnoticeable.

Wehi: Eyesore, Anti-style, confusion, action.

Feedback: Bang

Unclear message, good use of colour, needs supporting text, too much going on not a clear enough metaphor.

Wehi: Confusion, pride, honour/dishonour, revolution.

Feedback: Maori Chief

Nice use of postcard pastiche, culturally insensitive and counterintuitive to the concept, call to action too subtle in the stamp.

Wehi: Shock and awe, offence, anger

flags containing union jack

The following 23 countries's flags include the Union Jack:

Akrotiri
Anguilla
Ashmore and Cartier Islands
Australia
Bermuda
British Indian Ocean Territory
British Virgin Islands
Cayman Islands
Coral Sea Islands
Dhekelia
Falkland Islands
Fiji
Heard Island and McDonald Islands
Montserrat
New Zealand
Niue (with embellishments)
Pitcairn Islands
Saint Helena
South Georgia and the South Sandwich Islands
Tokelau
Turks and Caicos Islands
Tuvalu
United Kingdom

Collection of relevant VCD examples

  Analysis in physical workbook

List of Key Words

List of key words:

(Definitions in physical workbook)

• Colonialism
• Sovereignty
• Cronyism
• Political
• Cynicism
• Dominion
• Coexist
• Commonwealth
• Heritage
• Fairness
• Imperialism
• Independent
• Icon
• Symbols
• Distraction
• Multicultural
• Referendum
• Sentimentality
• Disassociation 
• Innocuous
• Salute
• Disruption
• Patriotism
• Subservience
• Constitution
• Legacy
• Treaty
• Descendants
• Regressive
• Inertia
• Marginalise
• Bias
• Relegate
• Rhetorical
• Democracy

Studio B: Flag Referendum Brainstorm Summary

The Flag Referendum

brainstorm summary

For change:

• Not  unique enough flag, similar to at least 100 flags (in terms of Southern Cross/Union Jack)
• Current flag a salute to british imperialism, to the point of being cringeworthy/insulting
• Flag change will be necessary if NZ becomes a republic
• Need something to accurately reflect who we are as a nation
• As innocuous as Australian flag
• A change actually enhances soldiers sacrifice fighting for symbols of colonial power
• Treaty recognises the rights of two societies that coexist. Our flag should reflect this
• $26 million already invested in the change
• Getting that money back isn't an option, will be 'wasted' elsewhere
• Current Flag is not multi-cultural in the slightest, considering how multicultural NZ is
• Current gives NZ little uniqueness, other countries already mistake us with Australia, change will embrace a new identity
• Flag change will be necessary anyway if NZ becomes a republic
• Became a Dominion in 1907
• Became independent in 1947
• First time New Zealand as a people have a say in flag change
• Current flag is a bit of an eyesore

Against change:

• Sentimental reasons, sharing a common heritage with Australia. Some NZers like this brotherly connection.
• 'Flight of Fancy'
• $26 Million seems outrageously high for a referendum, public annoyed at not seeing costs reflecting this budget
• Money should be spent elsewhere, Public transport, schooling, housing, education etc
• Soldiers fought under current flag
• Rather insulting and bad timing with 100 year ANZAC memorial
• Contradicting
• Referendum a distraction for more serious matters?
• A vote against change is a vote against political cynicism
• Cronyism
• Many New Zealanders 'allergic' to change, could disrupt and be unsettling for some
• Does represent and reflect New Zealand's history like it or not
• Theoretically no flag could represent our history
• Can't impress everyone, change for the flag may not be an improvement
• Flag becomes a brand, a change is a big deal and feels like isn't being dealt with seriously enough
• changed flag could be resented & a dissasociation or rebellion could happen